London-Shanghai Dual Cities Dialogue Invitation

To celebrate the growing cooperation between London and Shanghai, we are pleased to invite you to attend the London-Shanghai Dual City Brand Dialogue event, which will take place on January 8, 2025. This event will explore key areas of cooperation between the two cities, with a focus on brand innovation, consumption, experience economy, urban development, and sustainable growth.

Theme of the event

This event focuses on the close integration of brands and urban commercial development, supporting urban renewal and driving consumption upgrades. Through an exchange platform centered around two major international metropolises - Shanghai and London - the event aims to bring together global brand resources and urban development advantages. It will explore how brand innovation and the transformation of urban business models can promote sustainable development and economic prosperity in the context of globalization. The event will place special emphasis on how brand power can drive urban consumption growth, foster deep cooperation between China and the UK in the fields of economy, culture, commerce, and consumption, and further facilitate bilateral investment and commercial win-win outcomes. At the same time, it will offer new pathways and references for global urban renewal and commercial consumption.

Focus

The city as the carrier, brands as the content, with consumption and experience at the core.

• Conference name:

2025 London-Shanghai Brand Dual Cities Dialogue — From Oxford Street to Nanjing West Road

• Meeting time: 8th January 2025, 13:30-16:30

• Venue: The St. Regis Hotel, 1000 West Beijing Road, Jing'an District, Shanghai

• Organiser: China UK Business Development Centre (CUKBDC)

• Supporting Partner: British Chamber of Commerce Shanghai

• Conference organiser: HOA

Proposed Guests:

• Chinese organisations: Invest Shanghai (Shanghai Foreign Investment Promotion Center), Foreign Investment Office of Jing'an District Commerce Commission

• British organisations and companies: British Consulate General Shanghai, London & Partners, China-Britain Business Council, London Business Representatives, UK company Representatives

• Media organisations: Shanghai Media Group SMG, Douyin Live-streaming

SCHEDULE

13:30PM-14:00PM

• Guest Registration

14:00PM-14:30PM

• Opening of the London-Shanghai Dual Cities Dialogue

• Video: From Oxford Street to Nanjing West Road - Dual Cities brand linkage

Guest Introduction

• Special guests and Consulate representatives deliver speeches

• London Brand Release

• Golobal Cultural Experience Centre-Frameless

• Sustainable E-bike Brand-Evari

• UK Brand Livestream Center-London High Street Brands

• China's Platform for Overseas Brand Expansion:

• Londom Asia Centre\ Oxford Street 2030 Revival Plan\ Battersea Power Station Urban Renewal

Launch of the Opening Ceremony

14:30PM-15:30PM

• Dual Cities Dialogue Salon

• "Come to Shanghai and Go Global" - Invest Shanghai

• Development and Future Functional Layout of Nanjing West Road - Jingan Commerce Committee

• "Why We Choose London" - Jeff Astle (London Overview)

• Overseas E-Commerce and Livestreaming - Fiveland Xiao Li

• One Package Service Platform for Brand Globalisation - Dante Jiang

• 2025 Suzhou River to Thames Activity - Suhewan Group

15:30PM-16:30PM

• Networking - Food & Drink

*Please contact CUKBDC representatives in your region to register the interest to attend the event.